Anna introduces IKEA's vision on how its business impacts people beyond their homes. And then presents IKEA's working style: IWAY which is based on basic values and UN principles.

After that, Anna explains how IKEA's products are disigned, and emphases that all of IKEA products will be made of renewable, recyclable or recycled materials.

At last, she shows IKEA's future prospect. In 2020: IKEA will increase the use of made cellulosics and bast fibres, get cotton from more sustainable sources and synthetics: recycled or renewable.