The current global economic landscape is undergoing restructuring, and fiber industry is also seeking new-quality development directions. Cross-regional investment, industrial integration, low-carbon green development, and circular regeneration have become the current focal points. Cellulose fiber-a bio-based material that combines natural properties with technological potential, is ushering in unprecedented strategic opportunities and challenges.
With the theme of "Life Flourishes", the 20th China Hangzhou Cellulose Fiber Industry Forum will explore the industry's development from four chapters.
[Exploring the source of cycles] Macroeconomists will analyze the macroeconomic situation and explore survival paths for enterprises. Based on 30 years of accumulated experience, CCFGroup will study the evolution laws of the industry and forecast its future prospects.
[Expanding the boundaries of growth] Focusing on key regions such as Xinjiang, Southeast Asia, and Europe, the forum will dissect the practical challenges of cross-border investment policies, raw material security, and localized operations.
[Following the laws of nature] It will explore green development paths, cover cutting-edge topics including low-carbon initiatives, T2T technology, paper pulp applications, and align with the evolving direction of the industry.
[Pursuing actions for sustainability] Leading enterprises will share their practices in sustainability, technology, and other fields, and jointly explore actionable development paths.
We firmly believe that only through solidarity, collaboration, and open dialogue can we faster navigate the fog of economic cycles and build a resilient and sustainable industrial ecosystem. In April 2026, a picturesque season, we sincerely invite authorities from all sectors to gather together and jointly discuss a new chapter for cellulose fiber industry.
| A.M. Apr 22 Macro economy & fiber session | |
|---|---|
| 9:00-9:05 | ● Opening speech |
| 9:05-10:05 |
● Iran conflicts, economic trends and choices for private enterprises
Mr. Zhao is Professor and Doctoral Supervisor at the School of Economics, Zhejiang University; Chief Professor at the Zhejiang University Research Center for Private Economy; Expert enjoying the special allowance from the State Council. Member of the Zhejiang Provincial Government Advisory Committee; Vice President and Director of the Expert Committee of the Zhejiang Institute of Economic and Management Research; President of the Pan-Yangtze River Delta Economists Forum. Former Director of the International Economic Research Institute at Zhejiang University; Former Director of the China and Global Economic Policy Research Center of Zhejiang University and the University of Nottingham. He has served as a visiting professor at several institutions, including the University of Oxford (Nuffield College), ETH Zurich, and the University of Münster (Institute for Regional Economic Research); as well as at Kobe University, Ritsumeikan University, and the Research Institute of Economy, Trade and Industry (REITI) in Japan, as a visiting scholar or researcher. His research interests include international economics, spatial economics, and the economic history of foreign countries. To date, he has published nearly 300 papers in both Chinese and English in domestic and international academic journals such as the Journal of World Trade, Economic Research, and Management World, as well as over 300 academic essays. He has authored or edited 19 books, including "Intervention in the Market" and "Ten Lectures on Advanced International Trade." Academic Honors and Reputation: Received the "Outstanding Academic Contribution Award" from the Zhejiang Provincial Government (2010); Recognized as an Excellent Social Science Popularization Expert in Zhejiang Province (Provincial Social Science Federation, 2013); Ranked among the top 50 influencing papers in Humanities and Social Sciences (Economics) in Chinese universities (Academic Journal, since 2018); Ranked 27th among the top 100 scholars in academic influence (Economics) according to the ranking by The Economist magazine (2019); Among the top three scholars in the influence of the humanities and social sciences (Economics) at Zhejiang University (Zhejiang University Social Science Institute, since 2015). |
| 10:05-10:35 |
● Outlook for development of regenerated cellulose fibers during the 15th Five-Year Plan period
Director of the Technology Department of China Chemical Fibers Association Secretary-General of the Cellulose Fiber Branch of China Chemical Fibers Association Secretary-General of the Lyocell Branch of China Chemical Fibers Association In China Chemical Fibers Association, Mr. Zhang is responsible for the technological development of the chemical fiber industry, research on regenerated cellulose fiber, brand building, energy conservation, and emission reduction. He participated in drafting works such as "The Yellow Book of Chemical Fibers: Guidelines for the Development of the Chemical Fiber Industry During the 13th Five-Year Plan," "The White Paper on Chemical Fibers: The Development of China’s Chemical Fiber Industry and Environmental Protection," and "The Blue Book on Chemical Fibers: Analysis and Forecast of the Economic Situation of China's Chemical Fiber Industry". He organized the compilation of the "Lyocell Fiber Application Trend Report", collaborated with the Ministry of Industry and Information Technology to revise, implement, and review the "Regulatory Conditions for the Viscose Fiber Industry." He organized the formulation or revision of national and industry standards, including "Viscose Staple Fiber," "Lyocell Staple Fiber," and "Technical Specifications for Evaluating Green Design Products: Viscose Fiber." He established the “Collaboration For Sustainable Development of Viscose (CV)” and engaged in extensive communication and cooperation with domestic and international brands, environmental organizations, testing agencies, and upstream and downstream enterprises to promote the sustainable development transformation of the industry. |
| 10:35-10:50 | ● Tea break |
| 10:50-11:20 |
● Sustainable development transformation and path exploration in regenerated cellulose fiber industry-Sateri's practice and thinking
Huang Wenbin, currently working in Sateri Group as the sustainability director, leading and promoting the sustainable development of the group. Mr. Huang has been working in the field of sustainable development for nearly 20 years. Before that, he worked for many well-known international institutions and participated in discussions on international sustainable development issues for a long time. He has rich experience in low-carbon transformation of industries, natural resource management and circular economy development. |
| 11:20-12:00 |
● Judgment on the 2026 global cellulose fiber supply-demand pattern and price trends
Kevin Ding is now the chief analyst of CCFGroup. He has been engaged in viscose fiber industry research for more than 15 years and is now responsible for the research on mutual influence between cotton textile raw materials and macro economy. Mr. Ding has successfully forecasted the appearance of major market changes for several times. He has organized the largest worldwide Cellulose Fiber Industry Forum for 19 years and delivered speeches on Celco’s “Investing in Cellulose” conference in London for 15 years. He is also appointed as the consultant by some enterprises and the independent director of a listed company. Since 2017, he has been planning to combine industry informatization and commerce service. Currently, tailored financial service for viscose fiber supply chain has officially begun. CCFGroup viscose information covers 100% of global viscose industry and 95% of dissolving wood pulp industry. Some indexes have been taken as reference for contract settlement. During final ruling of anti-dumping cases, CCFGroup DWP index is the only reference index in the arbitral awards. |
| P.M. Apr 22 Textile session | |
| 14:10-14:40 |
● Empowering cellulose Industry with dual engines of technology and green development
Liu Hui, Assistant to General Manager, Director of Product R&D Department, Tangshan Sanyou Group Xingda Chemical Fiber Co., Ltd., senior Engineer, senior R&D professional in the cellulose fiber industry, Liu Hui has long been committed to product innovation of sustainable and functionally differentiated fibers, and promoted industrial chain connectivity. He has conducted in-depth joint R&D and long-term strategic cooperation with domestic and international textile and apparel brands in sustainable development, next-generation textile raw materials and other fields. He has accumulated rich technical and practical application experience in differentiated fiber research, functional modification and process development. In recent years, in accordance with the strategy of Tangshan Sanyou Chemical Fiber Co., Ltd., he has continued to make efforts in sustainable development, continuously enhanced R&D investment, vigorously promoted industrial chain collaboration and brand strategic cooperation, and successfully realized the large-scale market promotion and application of next-generation textile raw material fibers represented by TangCell™ ReVisco recycled fiber series. |
| 14:40-15:10 |
● New Trends and Opportunities in the Global Layout Strategy of the Textile and Apparel Industry
Rosa Xue is a former diplomat stationed in Africa. Since 2017, she has been working in the Trade and Investment Promotion Department of the Textile Industry Branch of the China Council for the Promotion of International Trade (CCPIT) and the International Trade Office of the China National Textile Industry Federation. She is primarily engaged in international cooperation and industry research related to foreign investment and trade in the textile and garment sector. She has participated in and completed several industry investment and trade research projects commissioned by the Ministry of Industry and Information Technology, the Ministry of Foreign Affairs, the National Development and Reform Commission, and the CCPIT, as well as in the formulation of the 14th and 15th Five-Year Plans for the textile industry. She has also played a role in planning and organizing important international industry events such as the China Textile Industry “Belt and Road” Conference and the Asia-Pacific Textile and Garment Supply Chain Expo and Summit Forum. Additionally, she planned the establishment of the Global Liaison Office for International Capacity Cooperation in Textiles and has been deeply involved as the Chinese liaison representative in exchanges and cooperation between textile and garment industry associations in China and the ASEAN region. |
| 15:10-15:30 |
● European Cellulose Market Status Quo & Future Trends of China–EU Macro/Micro Economics and Trade
Craig Barker is a seasoned executive with more than 37 years of global experience in the cellulosic fiber industry. He has held C‑level roles for 27 years, including senior leadership positions at the Lenzing Group across Austria, Indonesia, the United States, and Germany, as well as roles with the Sateri Group in China and Brazil. Most recently, he served 12 years as CEO of Kelheim Fibres in Germany. Craig has led major expansion projects and successful corporate turnarounds, combining deep technical expertise with strategic leadership. He now leverages this experience to help companies develop resilient strategies, innovative business models, and new market opportunities in the bio‑based fiber sector. |
| 15:30-16:00 | ● Tea break |
| 16:00-16:30 |
● Chain impact under geopolitical conflicts energy transition, sulfur supply shifts and maritime re-evaluation
Dr. Zhao Jun has long been engaged in in-depth research and strategic investment in energy chemicals and new materials. His research mainly covers the global energy structure, carbon neutrality, global natural gas, coal chemical industry, and petrochemical industry development trends. It also includes ethane and propane, ethylene and propylene, green hydrogen-green ammonia/green alcohol, methanol-acetic acid-vinyl acetate-EVA, synthetic ammonia-urea, high-carbon alpha olefins and POE, ethylene oxide/ethylene glycol, propylene oxide/polyether, fluorochemicals, PVC, ABS, nylon 6/66, biodegradable materials, DMC/EMC, DMF, DMAC, as well as energy and chemical logistics such as liquid chemical tankers, gas carriers, container ships, terminal storage tanks, and ISO tanks. Dr. Zhao Jun has rich practical experience in strategic planning and investment, strategic organizational performance, and customer value management in the energy, chemical, and logistics sectors. He serves as a strategic transformation consultant for many large enterprises, a special speaker at the 5th China International Import Expo, a VIP speaker at international and domestic energy and chemical conferences, and a regular roadshow speaker for financial institutions. He is also a contributor to several chemical industry journals, including "China Chemical News", "China Petroleum & Chemical Industry" magazine, and "China Chemical Information" magazine. |
| 16:30-17:00 |
● Global Dissolving Pulp and MMCF at a Crossroads–Cost Pressures, Trade Flows, and Future Dynamics
Mr. Cordeiro holds Master's degrees on Forestry and Business Administration. During his 30 years' career he has gained all-embracing knowledge of the wood-based industry value chains with focus on textile and papermaking fibres. His experience in management consulting ranges from forests & wood to pulp, paper and MMCF. At AFRY, Mr. Cordeiro leads strategic and business intelligence advice to global industrial players, with particular focus on cellulosic fibres, dissolving and paper grade pulp industries. During the last 10 years, he has supported several start-ups and business developers to conceptualize, analyse and implement novel technologies to produce sustainable textile fibres. |
| A.M. Apr 23 Raw material session | |
| 9:00-9:30 |
● DWP Market Update
Christian Chavassieu is the Managing Partner of CelCo and has over 20 years’ experience in the cellulose industry. Previously he served as Global Sales and Marketing Director for Sateri (Bracell). He has also held positions with Buckeye Technologies Inc. (Georgia Pacific) as Senior Vice President of the Wood Pulp Division and with Chavassieu & Cie SA, a pulp and paper trading company based in France, as President. Christian also worked for Apple Computer and Schlumberger, in various finance executive positions. Christian holds a Master’s Degree in Business Administration from Columbia University in New York. |
| 9:30-9:50 |
● The Outlook for Market Pulp
Oliver is a seasoned industry analyst and consultant, boasting over two decades of expertise in the global pulp and paper sector. Since joining Hawkins Wright in 2007, he has played a pivotal role as one of the editors of Pulpwatch, the firm's monthly newsletter. He is also the co-author of the Outlook for Market Pulp service and the principal author of the Outlook for Dissolving Pulp. His leadership in consultancy projects spans feasibility studies for pulp mills across Latin America, Russia, and Southeast Asia, and he is a frequent presenter at industry conferences. |
| 9:50-10:20 |
● Wood pulp market development in specialty
Dr. Wang graduated from McGill University in Canada, and worked in the R&D department of the headquarters of Tembec, as a researcher and manager of R&D. And then he was sent to the Beijing Representative Office of Tembec International Company as the technical director and responsible for the sales of special fiber wood pulp. Currently, he is working as the general manager of Specialty Cellulose Wood Pulp of CNG (Hong Kong). Dr. Wang has been engaged in wood pulp technology and sales for nearly 30 years, and has extremely rich experience in the research and technology of specialty cellulose wood pulp. He has provided strong technical support and services for the start-up and production of some specialty cellulose wood pulp plants at home and abroad. |
| 10:20-10:50 | ● Tea break |
| 10:50-11:20 |
● PSF industry chain operation review and outlook for 2026
Ms. Kong Lingfang, currently a lead analyst at CCFGroup, has more than ten years of relevant work experience in the staple fiber industry. She has followed and paid attention to the virgin, recycled staple fiber and downstream markets, and has been engaged in industrial chain data integration and industry analysis. She has maintained close and continuous contact with Chinese PSF upstream and downstream enterprises as well as traders for a long time, and organized several PSF spot market trainings. In addition, she has led and participated in a number of PSF-related researches, mainly involving the market research on the internal product segment of the PSF industry, research on the launch of PSF futures on ZCE, and the market research on differential staple fibers. After PSF was traded in futures market, she has participated in roadshows of futures companies for many times and made presentations on related topics. |
| 11:20-12:00 |
● Evolution of cotton planting area & production and its impact on textile industry
Cheng Sujing is currently a lead analyst of CCFGroup, responsible for cotton products and overseeing information services related to cotton, cotton yarn, cotton fabric, and textile and apparel products. With over ten years of experience in cotton industry chain research, she possesses a unique perspective on industry chain analysis, understanding, and judgment. She has excellent industry analysis, consulting, and research capabilities and has been invited multiple times to participate in major industry conferences to deliver keynote reports. The cotton textile industry forum she has led and participated in has successfully held eleven consecutive sessions, earning recognition from industry professionals and demonstrating significant influence. |
|
Items |
Benefits |
Fee |
Remark |
|---|---|---|---|
|
Tea break |
★ One page in the conference presentations |
22,000 RMB |
|
|
Negotiation room |
★ One 60㎡ VIP room for negotiation |
19,800 RMB/session |
Only 1 company |
|
Guest room fruit |
★ Advertising card in guest room (method can be negotiable) |
20,000 RMB |
Only 1 company |
|
Promotion video |
★ 5-minute video displayed before the conference |
8,000 RMB |
3 companies |
|
Electronic display screen outside the conference hall |
★ 5-minute video carousel all day long during the conference |
15,000 RMB |
Limited |
|
Information desk A |
★ One table, two chairs and background of information desk (width: 3m; height: 2.4m) |
28000 RMB |
Limited |
|
Information desk B |
★ One table, two chairs and a pair of X banner stands |
21800 RMB |
Limited |
|
Large-scale printing |
★ Background of registration desk (width: 5.5m; height: 3m) |
18,000 RMB |
Only 1 company |
|
★ Background of information desk |
16,000 RMB |
Only 1 company |
|
|
★ Large-scale printing C outside the conference hall ★ Width: 3m; height: 2.4m |
15,000 RMB |
Limited |
|
| Supply-demand wall advertising | ★ Provide one business display area (53cm*38cm) on the supply-demand wall ★ Display the sponsor’s company name, logo, contact information and advertising slogan (max. 50 characters) ★ Display area positions are arranged in alphabetical order of company names |
3000 RMB | Limited |
| Lucky draw |
★ Sponsorship naming rights for the 20th anniversary conference lucky draw ★ Print the sponsor’s company name and logo on the pass cards and lottery tickets ★ Set up a special-shaped KT board (printed with the sponsor’s company name and logo) in the prize redemption area, serving as a photo backdrop ★ a 60s on-site interview for exhibitors to be posted in the account “Huarui Information” on WeChat and Douyin ★ Conference fee of two Chinese domestic participants will be waived |
26800 RMB | Only 1 company |
|
Conference presentations (A4 color printed) |
★ Cover |
15000 RMB/page |
Size: 216*291mm,300dpi |
|
★ Inside front cover |
12000 RMB/page |
||
|
★ Inside back cover |
9000 RMB/page |
||
|
★ Back cover |
10000 RMB/page |
||
|
★ Prime page 1 |
12000 RMB/page |
||
|
★ Other inside pages |
7000 RMB/page |
||
|
★ Page footer (within 25 Chinese characters like company name, telephone number and advertisement) |
10,000 RMB |
Only 1 company |
|
|
Mineral water/mineral water tag |
★ Mineral water with tag on the bottle ★ Size: 35mm*35mm |
15,000 RMB |
35mm*35mm (only 1 company) |
|
Representative badge/ representative badge string |
★ Company name, logo, telephone number and advertisement (within 25 Chinese characters), string of the representative badge provided by the sponsor |
13,000 RMB |
Only 1 company |
|
Directory of the conference (page footer) |
★ Company name, telephone number or advertisement (within 25 Chinese characters) |
5,000 RMB |
Only 1 company |
|
Gifts |
★ Gifts provided by the sponsor in the material bag |
5000 RMB |
Limited |
|
Handout |
★ One copy of handout provided by the sponsor in the material bag |
8,000 RMB |
Limited |
|
X banner stand |
★ Inside or outside the conference hall |
5000 RMB/pair |
Limited |
|
Material bag |
★ One copy of handout in the material bag provided by the sponsor |
8,000 RMB |
Only 1 company |
|
|
★ Advertorial for twice during conference promotion (not headline) |
5,000 RMB |
Limited |
| Zhejiang Huarui Information Consulting Co., Ltd. (www.ccfgroup.com) | |
| ·Address: | 26-27/F, Building 1, Huarui Center, No. 1027 Jianshe 1st Road Xiaoshan District,Hangzhou, Zhejiang, China |
| ·Contact: |
Nicole Wang Phone:+86-571-83583761 Mobile:86-15158039489 |
| ·E-mail: | market@ccfgroup.com wxq@ccfgroup.com |
















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