As the global economic growth slows down and the growth model undergoes profound changes, the cellulose fiber industry is facing a series of new challenges and opportunities. Currently, the global economy is experiencing a slowdown, frequent trade frictions, and significant increases in the uncertainty of transaction factors such as exchange rate fluctuations and shipping costs. At the same time, while China faces debt repayment pressures, it has also welcomed its first monetary policy easing in 15 years. These macroeconomic policy changes will undoubtedly have a profound impact on the cellulose fiber industry.
As the industry gradually moves away from an extensive growth model, understanding and practicing sustainable development has become a pressing issue for every participant in the sector. Sustainable development is not only key to addressing environmental and social challenges but also an important avenue for exploring new market opportunities. For the two main types of cellulose fibers, VSF and lyocell, how will future competitive and cooperative relationships evolve? What new technologies and types of fiber materials will emerge within the industry? Will the price difference between dissolving pulp and paper pulp continue to widen, and what impact will this have on the upstream and downstream of the industry chain?
In addition, what specific measures are leading global companies taking to adapt to these changes? What are the focal points in overseas markets? In this era of accelerated digital transformation, how can the cellulose fiber industry effectively integrate with artificial intelligence (AI) technology to enhance production efficiency and innovation capabilities?
In Apr 2025, we cordially invite industry experts, representatives from research institutions, and leaders from leading enterprises to gather together at the cellulose fiber industry forum to discuss these hot topics, future development trends, and response strategies. This forum will not only be a platform for exchanging ideas and sharing experiences but also a grand event for jointly planning the industry's development. We look forward to reuniting with you during this picturesque season to jointly open a new chapter in the cellulose fiber industry.
A.M. Apr 23 Macro economy & fiber | |
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9:00-9:05 | ● Opening speech |
9:05-10:05 |
● Impact of Trump 2.0 trade war and outlook for China's economy
![]() Mr. Zhao is Professor and Doctoral Supervisor at the School of Economics, Zhejiang University; Chief Professor at the Zhejiang University Research Center for Private Economy; Expert enjoying the special allowance from the State Council. Member of the Zhejiang Provincial Government Advisory Committee; Vice President and Director of the Expert Committee of the Zhejiang Institute of Economic and Management Research; President of the Pan-Yangtze River Delta Economists Forum. Former Director of the International Economic Research Institute at Zhejiang University; Former Director of the China and Global Economic Policy Research Center of Zhejiang University and the University of Nottingham. He has served as a visiting professor at several institutions, including the University of Oxford (Nuffield College), ETH Zurich, and the University of Münster (Institute for Regional Economic Research); as well as at Kobe University, Ritsumeikan University, and the Research Institute of Economy, Trade and Industry (REITI) in Japan, as a visiting scholar or researcher. His research interests include international economics, spatial economics, and the economic history of foreign countries. To date, he has published nearly 300 papers in both Chinese and English in domestic and international academic journals such as the Journal of World Trade, Economic Research, and Management World, as well as over 300 academic essays. He has authored or edited 19 books, including "Intervention in the Market" and "Ten Lectures on Advanced International Trade." Academic Honors and Reputation: Received the "Outstanding Academic Contribution Award" from the Zhejiang Provincial Government (2010); Recognized as an Excellent Social Science Popularization Expert in Zhejiang Province (Provincial Social Science Federation, 2013); Ranked among the top 50 influencing papers in Humanities and Social Sciences (Economics) in Chinese universities (Academic Journal, since 2018); Ranked 27th among the top 100 scholars in academic influence (Economics) according to the ranking by The Economist magazine (2019); Among the top three scholars in the influence of the humanities and social sciences (Economics) at Zhejiang University (Zhejiang University Social Science Institute, since 2015). |
10:05-10:35 |
● Opportunities and challenges for regenerated cellulose fiber industry during the 15th “Five-Year Plan”
![]() Director of the Technology Department of China Chemical Fibers Association Secretary-General of the Cellulose Fiber Branch of China Chemical Fibers Association Secretary-General of the Lyocell Branch of China Chemical Fibers Association In China Chemical Fibers Association, Mr. Zhang is responsible for the technological development of the chemical fiber industry, research on regenerated cellulose fiber, brand building, energy conservation, and emission reduction. He participated in drafting works such as "The Yellow Book of Chemical Fibers: Guidelines for the Development of the Chemical Fiber Industry During the 13th Five-Year Plan," "The White Paper on Chemical Fibers: The Development of China's Chemical Fiber Industry and Environmental Protection," and "The Blue Book on Chemical Fibers: Analysis and Forecast of the Economic Situation of China's Chemical Fiber Industry". He organized the compilation of the "Lyocell Fiber Application Trend Report", collaborated with the Ministry of Industry and Information Technology to revise, implement, and review the "Regulatory Conditions for the Viscose Fiber Industry." He organized the formulation or revision of national and industry standards, including "Viscose Staple Fiber," "Lyocell Staple Fiber," and "Technical Specifications for Evaluating Green Design Products: Viscose Fiber." He established the “Collaboration For Sustainable Development of Viscose (CV)” and engaged in extensive communication and cooperation with domestic and international brands, environmental organizations, testing agencies, and upstream and downstream enterprises to promote the sustainable development transformation of the industry. |
10:35-10:50 | ● Tea break |
10:50-11:20 |
● Fibers in a new era, new realms of quality
![]() Sateri is one of the global leaders in the cellulose fiber industry, with high-quality natural fibers sourced from renewable plantations, widely used in various textiles and skin-friendly hygiene products. Ms. Chen has many years of practical experience in B2C and B2B brand strategic marketing, innovation development, product strategy, and brand management. With a dual background in the fast-moving consumer goods industry and the fashion fiber industry, she is dedicated to transforming market demand into brand development momentum, assisting international brands with localization, and establishing new branding strategies. |
11:20-12:00 |
● Overview of China VSF industry development
![]() Kevin Ding is now the chief analyst of CCFGroup. He has been engaged in viscose fiber industry research for more than 15 years and is now responsible for the research on mutual influence between cotton textile raw materials and macro economy. Mr. Ding has successfully forecasted the appearance of major market changes for several times. He has organized the largest worldwide Cellulose Fiber Industry Forum for 18 years and delivered speeches on Celco's “Investing in Cellulose” conference in London for 14 years. He is also appointed as the consultant by some enterprises and the independent director of a listed company. Since 2017, he has been planning to combine industry informatization and commerce service. Currently, tailored financial service for viscose fiber supply chain has officially begun. CCFGroup viscose information covers 100% of global viscose industry and 95% of dissolving wood pulp industry. Some indexes have been taken as reference for contract settlement. During final ruling of anti-dumping cases, CCFGroup DWP index is the only reference index in the arbitral awards. |
P.M. Apr 23 Downstream | |
14:00-14:30 |
● TangCellTM ecological matrix-an advancing path driven by the brand
![]() Liu Hui, head of the Product Research and Development Department at Tangshan Sanyou Group Xingda Chemical Fiber Co., Ltd. and a Senior Engineer. He has been engaged in the research and development of new products related to regenerated cellulose fibers for 17 years, focusing on the development, manufacturing, and functional modification of regenerated cellulose fibers and their differential functionalities. He has extensive practical experience in product development. |
14:30-15:00 |
● Unlocking the Future of Cellulosic Fibres
![]() Mr. Cordeiro holds Master's degrees on Forestry and Business Administration. During his 30 years' career he has gained all-embracing knowledge of the wood-based industry value chains with focus on textile and papermaking fibres. His experience in management consulting ranges from forests & wood to pulp, paper and MMCF. At AFRY, Mr. Cordeiro leads strategic and business intelligence advice to global industrial players, with particular focus on cellulosic fibres, dissolving and paper grade pulp industries. During the last 10 years, he has supported several start-ups and business developers to conceptualize, analyse and implement novel technologies to produce sustainable textile fibres. |
15:00-15:30 |
● The Dual Circulation Development Path of China's Textile and Apparel Enterprises Under the Supply Chain Restructuring
![]() Rosa Xue is a former diplomat stationed in Africa. Since 2017, she has been working in the Trade and Investment Promotion Department of the Textile Industry Branch of the China Council for the Promotion of International Trade (CCPIT) and the International Trade Office of the China National Textile Industry Federation. She is primarily engaged in international cooperation and industry research related to foreign investment and trade in the textile and garment sector. She has participated in and completed several industry investment and trade research projects commissioned by the Ministry of Industry and Information Technology, the Ministry of Foreign Affairs, the National Development and Reform Commission, and the CCPIT, as well as in the formulation of the 14th and 15th Five-Year Plans for the textile industry. She has also played a role in planning and organizing important international industry events such as the China Textile Industry “Belt and Road” Conference and the Asia-Pacific Textile and Garment Supply Chain Expo and Summit Forum. Additionally, she planned the establishment of the Global Liaison Office for International Capacity Cooperation in Textiles and has been deeply involved as the Chinese liaison representative in exchanges and cooperation between textile and garment industry associations in China and the ASEAN region. |
15:30-15:50 | ● Tea break |
15:50-16:20 |
● Start with"data", advance with “intelligence”-Report on the digital and intelligent practice of Dahua Technology
![]() Mr. Sha currently serves as the General Manager of Business Solutions Department of at Dahua Co., holding the title of Intermediate Engineer in Information Technology, and has over 10 years of experience in the smart IoT industry. He has long been engaged in the research and development of visual intelligence products and marketing, with extensive experience in new business market development, project management, and the innovation and implementation of artificial intelligence solutions. He has participated in the planning and construction of digital transformation projects for dozens of enterprises, dedicated to promoting the application and development of video-centric smart IoT technology in the digital transformation of companies. |
16:20-17:00 |
● Panel discussion: The future of wood-based fibres: What lies ahead?
![]() CTF
Nina Elmersson ![]() Bestseller
Kevin Yu ![]() Tangshan Sanyou
Zhang Dongbin ![]() Södra
Johannes Bogren ![]() FUEN Textile
Karen Ye |
A.M. Apr 24 Feedstock | |
9:00-9:30 |
● Celco DWP Market Update
![]() Christian Chavassieu is the Managing Partner of CelCo and has over 20 years'experience in the cellulose industry. Previously he served as Global Sales and Marketing Director for Sateri (Bracell). He has also held positions with Buckeye Technologies Inc. (Georgia Pacific) as Senior Vice President of the Wood Pulp Division and with Chavassieu & Cie SA, a pulp and paper trading company based in France, as President. Christian also worked for Apple Computer and Schlumberger, in various finance executive positions. Christian holds a Master's Degree in Business Administration from Columbia University in New York. |
9:30-9:50 |
● Mega trends shaping the global pulp market
![]() Oliver is a seasoned industry analyst and consultant, boasting over two decades of expertise in the global pulp and paper sector. Since joining Hawkins Wright in 2007, he has played a pivotal role as one of the editors of Pulpwatch, the firm's monthly newsletter. He is also the co-author of the Outlook for Market Pulp service and the principal author of the Outlook for Dissolving Pulp. His leadership in consultancy projects spans feasibility studies for pulp mills across Latin America, Russia, and Southeast Asia, and he is a frequent presenter at industry conferences. |
9:50-10:20 |
● UNISOL acid and alkali resistant membrane for alkali and hemi cellulose recycling
![]() Dong Zhengjun is the Chairman of Jiarong Technology. He graduated in 2004 from the National University of Singapore with a degree in Environmental Engineering and has received honors such as "Xiamen's Third Batch of Young Entrepreneurial Talent," "Xiamen's Top Ten Young Science and Technology Innovation Talents," and "Xiamen's High-Level Class C Talent." As a project leader, he has overseen significant technology projects in Fujian Province, including the STS major project, key technical innovation projects, and industrialization projects in Xiamen, and has received the second prize for scientific and technological progress in Fujian Province. Mr. Dong has extensive experience in membrane material production processes and membrane technology application process development. |
10:20-10:50 |
● Historic opportunity for Chinese acetate-grade dissolving pulp amid trade war tensions-R&D development of Shixian Shuanglu's acetate-grade DWP
![]() |
10:50-11:20 |
● The raw material for MMCFs: Recycled textiles and wood from responsible forestry
![]() Johannes is the Executive Vice President of Södra Bioproducts. His responsibilities include marketing and sales of Södra's dissolving pulp, Liquid Forest products, solid biofuels, district heating and electricity. He joined Södra in 2008 via S?dra Innovation and soon became involved in Södra's conversion of one of S?dra Cell M?rrum mill's lines to dissolving pulp. Since then he's been the Technical Product Manager for dissolving pulp and for the last 4 years he's been managing the Bioproducts team. Johannes is one of the initiators of the OnceMore project and an advocate for textile recycling. |
11:20-11:50 |
● Analysis of cotton/PSF supply & demand and flow of global textiles
![]() Cheng Sujing is currently a lead analyst of CCFGroup, responsible for cotton products and overseeing information services related to cotton, cotton yarn, cotton fabric, and textile and apparel products. With over ten years of experience in cotton industry chain research, she possesses a unique perspective on industry chain analysis, understanding, and judgment. She has excellent industry analysis, consulting, and research capabilities and has been invited multiple times to participate in major industry conferences to deliver keynote reports. The cotton textile industry forum she has led and participated in has successfully held eleven consecutive sessions, earning recognition from industry professionals and demonstrating significant influence. |
Items |
Form |
Fee |
Remark |
---|---|---|---|
Tea break |
One colored page in the conference presentations |
22,000 RMB |
|
Negotiating room |
One 60㎡ VIP room for negotiation |
19,800 RMB/session |
Only one company |
Fruit sponsorship |
Advertising card in guest room (method can be negotiable) |
20,000 RMB |
Only one company |
Promotion video |
5-minute video displayed before the conference |
8,000 RMB |
Three companies |
Electronic display screen outside the conference hall |
5-minute video carousel all day long during the conference |
15,000 RMB |
Limited |
Information desk A |
One table, two chairs and background of information desk (width: 3m; height: 2.6m); a 60s on-site interview for exhibitors to be posted in the account “Huarui Information” on WeChat and Douyin |
20,000 RMB |
Limited |
Information desk B |
One table, two chairs and a pair of X banner stands; a 60s on-site interview for exhibitors to be posted in the account “Huarui Information” on WeChat and Douyin Background of registration desk (width: 5.5m; height: 3m) |
14,000 RMB |
Limited |
Large-scale printing |
Background of registration desk (width: 5.5m; height: 3m) |
18,000 RMB |
Only one company |
Background of information desk (width: 3m; height: 2.6m); Corporation materials displayed on information desk, with background marked with “information desk” |
16,000 RMB |
Only one company |
|
Large-scale printing on golden porch (width: 3m; height: 2.4m) |
15,000 RMB |
Limited |
|
Conference presentations (A4 color printed) |
Cover |
15,000 RMB |
Size: 216*291mm,300dpi |
Inside front cover |
12,000 RMB |
||
Inside back cover |
9,000 RMB |
||
Back cover |
10,000 RMB |
||
Prime page 1 |
12,000 RMB |
||
Other inside pages |
7,000 RMB |
||
Page footer (within 25 Chinese characters like company name, telephone number and advertisement) |
10,000 RMB |
Only one company |
|
Mineral water/mineral water tag promotion |
Mineral water with tag on the bottle |
15,000 RMB |
35mm*35mm (only one company) |
Representative badge/ representative badge string |
Company name, logo, telephone number and advertisement (within 25 Chinese characters), string of the representative badge provided by the sponsor |
13,000 RMB |
Only one company |
Directory of the conference (page footer) |
Company name, telephone number or advertisement (within 25 Chinese characters) |
5,000 RMB |
Only one company |
Gifts |
Gifts provided by the sponsor in the material bag |
8,000 RMB |
Limited |
Handout |
One copy of handout provided by the sponsor in the material bag |
8,000 RMB |
Limited |
X banner stand |
Inside or outside the conference hall |
5,000 RMB/pair |
Limited |
Material bag |
Material bag provided by the sponsor |
8,000 RMB |
Only one company |
|
Advertorial for twice during conference promotion (not headline) |
5,000 RMB |
Limited |
Zhejiang Huarui Information Consulting Co., Ltd. (www.ccfgroup.com) | |
·Address: | 26-27/F, Building 1, Huarui Center, No. 66 Jianshe 1st Road Xiaoshan District,Hangzhou, Zhejiang, China |
·Contact: |
Nicole Wang Phone:+86-571-83583761 |
·E-mail: | market@ccfgroup.com wxq@ccfgroup.com |