Benson Fan from SHEIN, Carmen Chan from Tesco, and Elly Dinnadge from Canopy jointly presented a report CanopyStyle system development & requirements from downstream for the cellulose fiber industry. 

The report is divided into the following three parts:

The first part: SHEIN's Sustainable Development Measures. In 2022, SHEIN became a signatory of two collective commitments by Canopy to protect the world's ancient and endangered forests from deforestation. Starting in 2022, SHEIN will guide its suppliers to purchase MMCF only from Canopy-listed green shirt suppliers. SHEIN traces the process from viscose raw material procurement to garment sales, enabling end-consumers to have a clear understanding of the entire green procurement process.

The second part: Tesco's Green Procurement Commitment. To fulfill its commitments to the CanopyStyle initiative, since 2020, Tesco has required the procurement of MMCF products from Canopy's hot button report's green shirt suppliers. The target is to reach 20% of eco-friendly fibers in MMCF products by 2025 and 50% by 2030.

The third part: CanopyStyle initiative unites efforts from all sectors. More than 550 global companies have joined the CanopyStyle initiative to explore systematic solutions, protect global forests, species, climate, and promote a circular economy. Canopy partners with brands, retailers, and viscose producers to support sustainable development initiatives. The collaboration results were showcased, and gratitude was expressed to CCF.