Johannes firstly shows figures of S?dra, including sales revenue, forest areas and employees, and then introduces the global textile fiber consumption in 2000-2019, and also the sources of these fiber consumption. However, waste textiles are growing issues.

He states that recycling is a unique opportunity for the industry. Then he introduces the relative technique of recycling waste textiles, different kinds of wastes and recycling standards, and describes the current market status and makes an outlook. Lastly, he lists the brands that have the same idea.