Scan Me

Changes in fabric and end-user consumption trends after the COVID-19
——Sun Yongxiang, from Xtep (China)

2021-05-27 08:54:54


The first part: the impact of COVID-19 on textile industry. Mr. Sun introduces the adverse impact of COVID-19 pandemic on both internal and external textile and apparel industry. The turnover of apparel enterprises has shrunk obviously. However, with the control of pandemic in China, some sports enterprises transform actively, seeking for on-line development and their turnover has improved significantly.

The second part: fabric research and development direction after the pandemic. Mr. Sun introduces the changes in the future trend of the apparel industry under the influence of the pandemic. The sportswear fabrics will develop in the direction of diversified functions and colors in 2021-2022. 

The third part: changes in consumption trends after the pandemic. Mr. Sun introduces the changes in consumption concepts and products in 2020 and the reasons for the changes. The top ten 2021 China apparel consumption trends may be the real sense and practical use, "heart-price ratio" era, super-high economy, new consumption advancement, intensive health care, stay-at-home aesthetics, local national style, luxury available, livestreaming evolution, and marketing for with kindness.

Copyright 2020 © Zhejiang Huarui Information Consulting Co., Ltd. All Rights Reserved