May 24-26,2017
Hangzhou China
Organizer:Zhejiang Huarui Information Consulting Co.,Ltd.(CCFGroup,CCF,TTEB)

Special sponsor



Cellulose fiber has been growing rapidly in the past decade as the capacity is quadrupled. It is no longer the supplement of cotton textile raw material, but advancing at an equal pace with cotton and polyester staple fiber. With wider application in downstream market, the fabric style is increasingly favored by consumers. In 2016, cellulose fiber performance was outstanding amid short availability and the price surged more than 5,000yuan/mt, coupled with hiking profits.

However, there are more and more challenges during the development like increasing pressure on environmental protection, unsmooth coordination of the industry chain, instability of cotton supply and changing economic & financial situation. Another peak of capacity expansion by more than 1 million tons per year is upcoming, how will the market structure change?

China Hangzhou·Cellulose Fiber (Viscose) Industry Forum has been hosted for ten years, which has become a big event of the industry chain. We are looking forward to your participation in 2017 to have further discussion on the hotspots.

Meeting Matters

Registration: May 24, 2017
Forum: May 25-A.M. May 26
Grand Parkray Hangzhou ★★★★★
(No. 108, North Shixin Road Xiaoshan District, Hangzhou, Zhejiang, China)
Conference Fee
USD 1380/person (1280/person before May 12; incl. conference, meals, conference documents, simultaneous translation; excl. accommodation)
Accommodation Fee
Twin-bed Room: 550yuan/person/day
King-size Room: 600yuan/person/day
Contact: Rachel Chen, Sue Su
Phone:+86-571-83786653 , 86-571-8378-6698
Attention: Refund can be claimed before May 10 in written form

Forum Agenda

P.M. 3:30-6:30, May 24, 2017 Promotion meeting of investing in Brazil Cai Jing Hall, 6F, Grand Parkray Hangzhou
Para: A World of Opportunities
—Olavo das Neves, President of The Economic Development Company of Pará (CODEC)
The Economic Development Company of Pará (CODEC) is part of the Brazilian government, Pará State, in the form of a company. Its mission is to stimulate the gathering, consolidation and expansion of productive investments for the sustainable development of the State. CODEC runs the industrial districts in Pará, which contain 312 companies and create 20 thousand direct jobs. CODEC is the front door for investors in Pará
How to exploit market in Brazil for Chinese companies
—Mr. Lu Shanming from China-Brazil Investment Development & Trade Center
Mr. Lu has dedicated to the business of sino-Brazil investment, merger and acquisition. Being a specialist in investing, he has been involved in several investment banking business in Brazil and Argentina. Mr. Lu holds the position of general manager assistant and investment manager of China-Brazil Investment Development & Trade Center. He is also a partner of Brazil IBN investment bank, and head of Autoline in Hubei Huachangda Intelligent Equipment (Brazil) Co., Ltd (SZ.300278).
China-Brazil Investment Development & Trade Center is a national outbound portal institute approved by MOFCOM and established in Brazil in 2002. It aims to promote exchange and cooperation between China and Brazil as well as South American countries in investment, trade and athletics culture. As platform and bridge of technical exchange and cooperation in economy and trade, it is involved in series of overseas trade center management, which is one of the significant steps of “walk-out” strategy.
A.M. May 25
08:40-08:50 Opening remarks
08:50-09:50 Macro economy, financial market and investment strategies in global turmoil
—Zhang Ming, Institute of World Economics and Politics, Chinese Academy of Social Science
Mr. Zhang is director of International Investment Research Office in Institute of World Economics and Politics Chinese Academy of Social Sciences, researcher and PhD advisor, also principal researcher of the innovation engineering “China's protection of overseas interests” in Chinese Academy of Social Sciences. Research filed: international finance and China macro economy.
.Publish various papers and financing reviews on many core journals domestically and overseas. Attend various government macro economy seminars and compile many decision advisory reports.
.Be selected into the national 10,000 people plan first-batch youth talent, the 2nd Chinese young financial scholar of Chinese Museum of Finance, Excellent Communist Party Member in central state organs.
.Major social appointments: Chief Economist of Pingan Securities; Pangoal Research Institute of Macro-Economics (PRIME) Center Head, Senior Researcher; Industry and Information Industry Economic Analysis Expert Advisory Committee Member; Senior Consultant of International Economic Relations Office of Finance Ministry; Director of Youth Committee of World Economic Association in China.
.New book: Crisis, challenges and reform: Economic risk of China over the next decade, Orient Publisher, 2016 edition.
09:50-10:20 The future of botanic cellulosic fibers
—Hu Jian, Lenzing
Hu Jian—Senior Vice President, Lenzing North Asia Working experience
2016 Senior Vice President North Asia Lenzing AG
2014-2015 Regional President Asia, DSM Food Specialities
2012-2014 Vice President DSM China
2009-2012 President and Business Unit Director, DSM Anti-Infectives China
2007-2009 Business Director, DSM Anti-Infectives China
2006-2007 Director Business Development, Novozymes
2005-2006 Global Head Textile Enzymes, Novozymes A/S
2003-2005 Senior global marketing manager, detergent enzymes, Novozymes A/S
1995-2003 Sales&Marketing Manager, Novozymes (China)
1986-1995 Engineer, China Consulting & Engineering Institute of Light Industry Education
2003-2005 EMBA, Scandinavia International Management Institute (SIMI) Denmark
1998-1999 DIM, Management, China Europe International Business School (CEIBS) China
1982-1986 Bachelor, Chemical Engineering, Southern Yangtze University, China
10:40-11:20 Cellulose fiber operation under new financial environment
—Ding Jinqi, CCFGroup
Ding Jinqi—Product manager, CCFGroup
Ding Jinqi is now working as product manager of CCFGroup. He has been engaged in viscose fiber industry research for about ten years and is now responsible for the research on mutual influence between cotton textile raw materials and macro economy. Mr. Ding has successfully forecasted the appearance of major market change for several times. In the past decade, he has organized the largest worldwide cellulose fiber industry forum for nine times and delivered speeches on several conferences. He is also appointed as the consultant by some enterprises. Currently, he is leading the connection of fiber weaving and apparel design planned by CCFGroup.
Since 2017, he has been planning to combine industry informatization and commerce service. Currently, tailored financial service for viscose supply chain has begun.
CCFGroup viscose information covers 100% of global viscose industry and 92% of dissolving wood pulp industry. Some indexes have been taken as reference for contract settlement. During final ruling of anti-dumping cases, CCFGroup DWP index is the only reference index in the arbitral awards.
11:20-12:00 “13th Five Year Plan” for chemical fiber industry and cellulosic fiber (viscose) industry outlook
—He Yanli, China Chemical Fibers Association
He Yanli—Vice president, China Chemical Fibers Association
Ms. He is former inspector of Industry Department of National Development and Reform Commission, and vice president of China Chemical Fibers Association
She has worked as deputy division chief, division chief, deputy director and inspector of Industry Department and Industrial Department of National Development and Reform Commission. She acts as vice president of China Chemical Fibers Association at present. She has engaged in macro-management of textile and light industry for a long time, and she has drafted and compiled a large quantity of plans and policies for key textile and light industries.
P.M. May 25
14:00-14:30 The Journey of 'I love viscose'
—Ben Poon, Sateri
POON Wai Yip Ben—Senior Vice President, Commercial, Sateri
Mr. Poon has been the Senior Vice President for Commercial of Sateri Group since 2012. Prior to joining the Group, Mr. Poon was Asia Pacific managing director for Cookson Electronic-Enthone division. Mr. Poon also spent 21 years at The Dow Chemical Company with his last position as global commercial vice president for MEGlobal. Mr. Poon graduated with a master of business administration degree from University of Louisiana at Monroe in 1988. He is a member of both Chartered Institute of Management Accountants and Hong Kong Institute of Certified Public Accountants.
14:30-15:00 Outlook for global and China’s cotton market
—Li Zhenhua, CCFGroup
Li Zhenhua—Senior analyst, CCFGroup
Li Zhenhua, senior analyst of CCFGroup, graduated from School of Economics, Fudan University. He has been engaged in cotton market research for many years, having deep insight in cotton policy, market status and market rules. He has delivered speeches on industrial conferences for many times.
15:00-15:20 CanopyStyle: Viscose producer progress update
—Catherine Stewart,Canopy
Catherine Stewart—Senior Corporate Campaigner, Canopy
Catherine Stewart is a veteran senior campaigner on environmental issues, having worked in forest and marine conservation for nearly 30 years. At Canopy, Catherine focuses her efforts on transforming the viscose supply chain, sustainable sourcing for the printing sector and the protection of iconic ancient and endangered forests. She has a background in media and advertising, was a small business owner for several years, and was a lead negotiator in Canada’s Great Bear Rainforest Agreements, an experience that deepened her commitment to finding solutions that work for communities, business and ecosystems.
15:40-16:15 Major problems and solutions of recycled cellulose fiber fabric in printing and dyeing
—Ye Min, Hangzhou Zhuoda Textile Dyeing Finishing Co.,Ltd
Ye Min—General manager, Hangzhou Zhuoda Textile Dyeing Finishing Co., Ltd.
Ye Min, EMBA master graduated from Tsinghua University, is currently the legal representative and general manager of Hangzhou Zhuoda Textile Dyeing Finishing Co., Ltd. of Fulida Group. Dedicated to cellulose fabric dyeing and finishing technology development for over 20 years, Ye is experienced in the existing problems in the process of dyeing cellulose fiber. With focused development since 2008, Zhuoda Dyeing Finishing has become the largest Lyocell fabric printing and dyeing finishing plant in China, and has applied for patent of the polyester-viscose model textiles dyeing technique, in the promotion of industrial standards. Zhuoda is now a research and production site of differential fiber and fabric dyeing and finishing, a high-grade fabric R&D center of Lenzing in China, partner of US Eastman Chemical in the development of acetate fabric. Zhuoda is identified as science and technology innovation-oriented enterprise of Zhejiang province, and Ye is listed among the 2016 annual national textile industry top ten green pioneers.
16:15-16:40 New requirements for fabric choice of apparel enterprises
—Jiang Xia, Semir
Jiang Xia—Production director, Semir Apparel
1993-1997: studied Garment engineering in China Textile University
1997-2012: senior purchasing manager in Eland Shanghai
2012-2013: production director of Able Jeans
2013-2017: production director of Semir Apparel Co., Ltd.
Jiang is a senior professional in garment industry, with many years of large-scale clothing enterprise material purchasing and production experience.
16:40-17:30 Textile & apparel industry development and forecast under consumption upgrade
—Zhang Shuai, Far East Horizon
Zhang Shuai, Director of Strategy and Market Department, Far East Horizon Limited
Zhang Shuai, Post-doctor in Material Science of Donghua University, visiting scholar at UCLA, have participated projects of STIA and the SSTPA for many times. He used to be the R&D supervisor in fabrics of Decathlon China, and now the Director of Strategy and Market Department, Sinochem Far East Horizon Limited, covering R&D and investing services in mining, chemical, light industry and textile, etc. He is professional in functional fiber designs and have 16 investing patents, familiar with textile and material industry chain.
A.M. May 26
09:00-09:30 The Prospects for Achieving a Balance of Supply in DWP with Demand from VSF Producers
—Richard Bassett, Charlestown Investments
Mr. Richard Bassett is the Managing Partner of Charlestown Investments which previously acquired the Port Alice dissolving wood pulp mill in British Columbia, Canada renamed Neucel. It was restarted by Mr. Bassett and his colleagues from Charlestown Investments. Charlestown Investments acquired the Cosmopolis dissolving wood pulp mill in Washington State together with a financial partner.

Prior to becoming an investment principal, Mr. Bassett served as a corporate finance adviser to more than 250, Fortune 500 Companies and Banks including Shell, Hoechst/Aventis, IBM, Citibank, Novartis, Total, UBS and more than 100 other firms and he continues his corporate finance and M&A work through Charlestown Investments.

During his tenure as an adviser on: creating shareholder value, M&A, optimal capital structure and capital budgeting / corporate investment strategies, Mr. Bassett advised on more than $65 billion in closed transactions and more than $100 billion in internal investments. These transactions and investments provided Mr. Bassett with the opportunity to work in more than 35 countries and across a range of industries. Mr. Bassett has a BA in Political Science and History and an MBA earned from Boston College and INSEAD, France.
09:30-10:30 World specialty pulp application
—Simon Coe,Business Manager,Borregaard
Simon Coe is the Business Manager for Borregaard's Specialty Cellulose Business, Borregaard ChemCell. From the production facility in Norway, Borregaard ChemCell is a world leader in specialty cellulose for chemical applications and supplies the Chemical Industry across Europe, the Americas and Asia. Before joining Borregaard in 2007 he worked for more than 20 years in the cellulose derivative industry. Initially this was with Courtaulds in the UK, who produced cellulose acetate, cellulose ethers and cellulosic fibres. From 2000 to 2007 he worked in the cellulose acetate business of the former Courtaulds business in the UK.
10:30-11:30 The Forest sustainability aspect in the man-made fiber market
—Magnus Björkman,Vice President,Södra
Magnus Björkman is Vice President of Södra Cell Marketing & Sales.

He began his career in the paper industry in 1981 when he joined a folding boxboard mill in the south of Sweden. In 1989 he started working with paper development at Klippan Fine Paper Mill AB, which at that time was a fine paper producer within Södra. In 1991 Magnus joined Tetra Pak International AB within the global sourcing organization for liquid packaging board. After two years in the starch business selling starch for a Swedish starch company, he was appointed production manager at Stora Enso Nymölla AB, a cut-size paper producer in the south of Sweden and became Managing Director for the mill in 2003. In 2006 he moved to Södra as Mill Manager of Södra Cell Mörrum. In 2012, Magnus joined Södra Cell International AB as President, responsible for the sales and marketing of all paper and dissolving pulp grades within Södra Cell.

Born and educated in Sweden, Magnus has a Master of Science degree in Technology and an MBA from Stockholm School of Economics having specialized in global business.
11:30-12:00 Growing space for paper pulp market
—Oliver Lansdell, Analyst & Consultant, Hawkins Wright
Oliver is an industry analyst and consultant with more than 14 years' experience in the international pulp and paper industry. He has been with Hawkins Wright since 2007, working as one of the editors of Pulpwatch, Hawkins Wright’s monthly newsletter, the co-author of the Outlook for Market Pulp service, and the principal author of the Outlook for Dissolving Pulp. Prior to joining the company, Oliver worked as an analyst with the Pulp and Paper Products Council (PPPC) in Montreal, Canada.

Oliver has lead multiple consultancy projects including feasibility studies for pulp mills in Latin America, Russia and South East Asia. He presents frequently at industry gatherings.

Join In

11th China Hangzhou Cellulose Fiber (Viscose) Industry Forum (2017)
*Requirement for accommodation Twin-bed Room:550 yuan/person/day
King-size Room:600 yuan /person/day Full
6334  Replacement verification code


11th China Hangzhou·Cellulose Fiber (Viscose) Industry Forum hosted by , and will be held at Grand Parkray Hangzhou during May 24-26, 2017.
The meeting will be supported by the commercial sponsors, providing a platform for the enterprises to communicate with each other. Please considerate the sponsorship proposal according to your own. (The number-limited items will be determined by the receiving order of the confirmation letters.)
Items Form Fee (USD) Remarks
Tea break ★ One colored page in the conference presentations
★ Conference fee of two domestic participants will be waived
★ 5-minute promotion video will be displayed in conference hall before the conference
★ Two KT boards in tea break area
3200 USD
Only one company
Conference presentations (A4 color printed) ★ Cover 1750 USD 216mm*291mm,
★ Inside front cover 1300 USD
★ Inside back cover 1200 USD
★ Back cover 1300 USD
★ Prime page 1 1300 USD
★ Other inside pages 1050 USD
“China Chemical Fiber Weekly ” special issue ★ Inside colored pages
600 USD/page Simultaneous to the conference
Promotion video ★ 5-minute video displayed before the conference
1200 USD Three companies
Information desk(A10) ★ One table, two chairs and one large-scale printing
2300 USD Size: Width: 4m; height: 3m (only one company)
Large-scale printing ★ Background of registration desk 2200 USD Size: Width: 5m; height: 3.2m (only one company)
★ Outside the conference hall (A1-A9)
1750 USD/each Size: Width: 3m; height: 2.4m (9 companies)
Gift ★ Designed by the corporation itself and handed out by the organizer
750 USD  
Backside of representative badge ★ Name, logo, telephone number and advertisement (within 25 Chinese characters)
750 USD Only one company
Directory of the conference (page footer) ★ Company name, telephone number or advertisement (within 25 Chinese characters)
300 USD  

★ Sponsors' will be displayed in material bag
★ One handout for each corporation (prepared by itself)

450 USD Three companies
Material bag ★ Material bag will be provided by the sponsor who can put one handout in it
1200 USD Only one company
Roll-up Banner ★ 0.8m*2m
750 USD/Two Two companies
Sponsorship Confirmation
Design requirement Own design  Commission design
6334  Replacement verification code
Zhejiang Huarui Information Consulting Co., Ltd. (
·Address: 26-27/F, Building 1, Huarui Center, No. 66 Jianshe 1st Road Xiaoshan District,Hangzhou, Zhejiang, China
·Phone: +86-571-83786653  +86-571-83786504
·Fax: +86-571-83786600